GENERATE Magazine launched this month. It's very exciting and surreal and terrifying. My (like how I own him like that?) art director Paul Soupiset asked me a scary question earlier this year – what will you do if we succeed? I have no fucking idea, probably freak out and run away. LOL. But in all seriousness, we believe in this project – enough to volunteer more hours than we have to spare. So if you're so inclined, please subscribe. Our challenge now is finding a way to make this magazine sustainable.Thanks to Tony Jones for the collage image and his awesome review.